Dec 9, 2021 | CRM, Data Mining, Lead Response, Marketing, Service Drive
Obviously it does or I wouldn’t write this article. So you can say “duh” to me. You can expand that “duh” by adding “automation ensures every lead gets a quote to engage with.” Humans tend to overthink which leads should get a...
Oct 26, 2021 | Equity Mining, FRIKINtech, Marketing
The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back. It is all about the push/pull. When your customers are pushing their interests to you, with less effort on your team having to...
Oct 20, 2021 | Desking, Digital Retail, Marketing, Websites
Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Sep 16, 2021 | Equity Mining, FRIKINtech, Marketing, Service Drive
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some flavor of:The green pea has stood outside in the early morning sun with a steaming hot Dunkin Donuts coffee awkwardly greeting customers who just want...
Aug 26, 2021 | CRM, Desking, Lead Response
Studies have shown that employees who feel empowered are happier, healthier and stay at their place of employment longer. The same can be said when shoppers feel empowered; they are happier and will likely give you repeat business and great word of mouth referrals. So...
May 4, 2021 | CRM, Digital Retail, Email, FRIKINtech, Lead Response, Marketing, Websites
We are all feeling the pinch from inventory shortages in automotive retail. With less cars to show and trouble filling orders, car dealers are having a tough time right now. It is more important than ever for car dealers to have a simple way to determine which...
Apr 26, 2021 | CRM, Email, Lead Response, Marketing
Most car dealers have between 500-1500 contacts in their CRM marked dead & lost. They also have a bunch of customers marked SOLD, well, hopefully. All three of those designations mean that no one at the dealership is actively following up to sell that contact a...
Apr 21, 2021 | CRM, Desking, Digital Retail, Finance & Insurance, Lead Response, Marketing
I don’t care if it’s your toddler, your spouse, or your boss, NO ONE likes to be asked a million questions in rapid fire succession. So why does every digital retail tool instantly slap the customer in the face with a barrage of questions? Got me. ?♀️...
Apr 19, 2021 | FRIKINtech, Marketing, Websites
Why stop at still images when you can feature your new and used inventory with engaging, interactive, and FUN SpinCar functionality? With more automotive customers shopping online than ever before, it has become increasingly important to offer dealers a way to...
Apr 15, 2021 | CRM, Digital Retail, Lead Response, Marketing, Websites
Any dealer who says they don’t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? ‘Til now there hasn’t been a simple way to identify the lowest funnel automotive sales leads. We all...
