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Guide: How to Mine the Service Drive
There are 5 ways for car dealers to mine the service drive for customers with equity in their current vehicle. This guide shows how to equity mine the service drive.
Ah, Push it…Push it good
The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of...
Introducing SERVICEiQ for Equity Mining the Service Drive
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some...
Dude, Where’s My Car? How to Survive the Inventory Shortage
We are all feeling the pinch from inventory shortages in automotive retail. With less cars to show and trouble filling...
Does Automation Work?
Obviously it does or I wouldn't write this article. So you can say "duh" to me. You can expand that "duh" by adding...
Damn your Finance Calculator!
How many calculators are on dealership websites? When the customer is presented with multiple payments friction begins.
Empower your people
Modern retailing in the car dealership should incorporate a modern approach to show the worksheet in the showroom. Digital Retailing Evolved.
Pulling Deals Outta Thin Air
Most car dealers have between 500-1500 contacts in their CRM marked dead & lost. They also have a bunch of...