100% Biased Opinions
But it isn’t fake news
D.I.S.T. – Does it save time?
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know....
Baby Steps in Digital Retailing
Whoa, Buddy! You ain't ready for digital retailing. Seriously. In the race to perfect digital retailing, many...
Free lunch costs too much
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and make sure there are not reoccurring “trends” taking place without merit. We know the […]
We’re paying too much for new cars
Hey, Gang, we’re spending WAY too much on new cars. Put down your pitchforks, I’m not suggesting we STOP buying new cars. The opposite, in fact. Well, I guess technically I am saying we should stop BUYING cars. But, not in the way it sounds. Allow me to remind you kind folks about the LEASE. […]
This message is not OEM-approved
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your...
The Real Deal
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches out to a dealership with a website form we can automatically assume two […]
You should intimidate women
Today is international women’s day and we’d like to help car dealers celebrate by intimidating women. We hear women love visiting car dealerships. There is nothing better than getting confused about payments and hearing all the technical specifications on cars. Sitting in the showroom waiting for the sales manager to approve something is fun too […]
What is your dealership’s product?
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing, let’s get down to fundamentals. What is the product of a car dealership? This isn’t a question […]