Mar 25, 2021 | Lead Response, Marketing, Virtual BDC, Websites
We’re kicking off our message series about how to disrupt your market using a simple message everywhere. From your advertisements, to your lead responses, on your website, in your automotive BDC, and in your showroom. Step 1 is How to Respond to an Internet Lead...
Feb 12, 2021 | CRM, Email, Lead Response
First of all, congratulations, with this foolproof guide, you are guaranteed to get engaged on Valentine’s Day. It is all about communication and your willingness to step outside your comfort zone. Follow these five simple steps: Respond to every internet lead...
Dec 30, 2020 | Desking, Lead Response, Marketing
What did we learn about car dealers this year? For starters, you can’t hold ‘em down. Not surprised. The collective display of fervent determination to adapt, adjust, and quickly re-learn how to sell cars during the s&!%show that was 2020 is commendable....
Sep 1, 2020 | CRM, Desking, Digital Retail, Finance & Insurance, FRIKINtech, Lead Response
While many car dealers have settled into the “new normal” (a phrase that should certainly die a fiery hot death along with “unprecedented” and “uncertain times”, we get it, stuff is weird), there is an underlying concern that our...
Aug 15, 2020 | CRM, Desking, Lead Response
So, what’s your strategy for responding to leads from Autotrader, Cars.com and Cargurus? Do you use the same first response template for all of your lead types? Well, here’s the rub. You’re probably not the only dealer getting a swing at these...
Jun 15, 2020 | Desking, Digital Retail, Lead Response, Marketing, Websites
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
