Feb 11, 2020 | CRM, Lead Response, Marketing
Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...
Oct 7, 2019 | CRM, Email, Lead Response, Marketing
CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Aug 15, 2019 | CRM, Lead Response, Marketing
Which is worse, ignorance or apathy? I don’t know and I don’t care. Sure, that’s a great punch line, but its not so funny when you realize that these are two main characteristics of the teams at odds in your dealership. As an automotive solutions...
Aug 14, 2019 | CRM, Digital Retail, Lead Response, Marketing
“Advertising is based on one thing – happiness.” Mad Men buffs will remember that Don follows that pearl with the revelation that, “happiness is the smell of a new car.” Damn if that ain’t the truth. So, we know...
Aug 7, 2019 | CRM, Email, Lead Response, Marketing
Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this...
Jul 1, 2019 | Digital Retail, Marketing, Websites
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars...
