Mar 15, 2019 | Desking, Digital Retail, Finance & Insurance
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and...
Mar 7, 2019 | Desking, Finance & Insurance, Lead Response, Marketing
Hey, Gang, we’re spending WAY too much on new cars. Put down your pitchforks, I’m not suggesting we STOP buying new cars. The opposite, in fact. Well, I guess technically I am saying we should stop BUYING cars. But, not in the way it sounds. Allow me to remind...
Mar 6, 2019 | Digital Retail, Marketing, Websites
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a car dealership customer. I...
Mar 6, 2019 | Desking, FRIKINtech, Marketing
Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t...
Feb 7, 2019 | CRM, Desking, Marketing
Overcoming objections is Sales 101. Any statement, excuse, or mindset which prevents a car shopper from buying the car today is an objection. They range from legitimate hang-ups like not having the correct vehicle in stock, waiting for a tax return, or selling the...
