100% Biased Opinions
But it isn’t fake news
Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This...
I hate digital retailing (Part 2)
https://vimeo.com/423634598 For Part Two (part one here), we must first acknowledge that car shoppers are irrational...
I hate digital retailing (Part 1)
https://vimeo.com/423635244 In 2014 one of my Dealer.com coworkers had an idea to put a "Buy This Car"...
Third Base Coach: Chris Latta Joins FRIKINtech
When the up-bus unloads, often at least one of the passengers is the customer's third base coach. Well, it's time to...
March engagement grew
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more...
Honest Urgency for Car Dealers
Now is the best time to buy a new car. We've been saying it for years trying to drum up a sense of urgency for car...
How to Sell Cars During an Outbreak
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also...
Car Shopping: A Fable
Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With...