Dec 17, 2020 | CRM, Digital Retail, Marketing
We’re sorry your last girlfriend hurt you. It’s hard to find someone you can really trust. Meeting with dealers across the country has illuminated a common grievance: automotive dealers universally have been burned by their vendors. It’s ironic because the...
Sep 1, 2020 | CRM, Desking, Digital Retail, Finance & Insurance, FRIKINtech, Lead Response
While many car dealers have settled into the “new normal” (a phrase that should certainly die a fiery hot death along with “unprecedented” and “uncertain times”, we get it, stuff is weird), there is an underlying concern that our...
Aug 15, 2020 | CRM, Desking, Lead Response
So, what’s your strategy for responding to leads from Autotrader, Cars.com and Cargurus? Do you use the same first response template for all of your lead types? Well, here’s the rub. You’re probably not the only dealer getting a swing at these...
Jul 6, 2020 | CRM, Marketing, Websites
In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...
May 28, 2020 | CRM, Digital Retail, Marketing, Websites
For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate comfort, decent gas mileage, and...
Apr 7, 2020 | CRM, FRIKINtech, Lead Response, Marketing, Websites
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
