Sep 4, 2019 | CRM, Email, Lead Response
If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re...
Aug 21, 2019 | CRM, Email, Lead Response
Want more leads?Knee-jerk response? Absolutely! But why?While there is no denying that the more opportunities you cram into the top of the proverbial funnel, the more will trickle out of the bottom. Let’s not forget, however, that typically more leads equal...
Aug 15, 2019 | CRM, Lead Response, Marketing
Which is worse, ignorance or apathy? I don’t know and I don’t care. Sure, that’s a great punch line, but its not so funny when you realize that these are two main characteristics of the teams at odds in your dealership. As an automotive solutions...
Aug 14, 2019 | CRM, Digital Retail, Lead Response, Marketing
“Advertising is based on one thing – happiness.” Mad Men buffs will remember that Don follows that pearl with the revelation that, “happiness is the smell of a new car.” Damn if that ain’t the truth. So, we know...
Aug 7, 2019 | CRM, Email, Lead Response, Marketing
Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this...
Jul 1, 2019 | Digital Retail, Marketing, Websites
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars...
Jun 24, 2019 | CRM, Desking, Lead Response
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know. So, how can dealers recruit, nurture, and retain quality salespeople and managers? It’s all about the most precious asset we all share: Time. Choosing...
Jun 10, 2019 | CRM, Desking
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
Jun 3, 2019 | CRM, Digital Retail, Lead Response
Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...
Apr 3, 2019 | CRM, Email, Lead Response, Marketing, Websites
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches...
