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Rick Gibbs named chairman of the FRIKINboard!
Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for...
Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This...
I hate digital retailing (Part 1)
https://vimeo.com/423635244 In 2014 one of my Dealer.com coworkers had an idea to put a "Buy This Car"...
March engagement grew
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more...
What do Dealership, Gambling, and Porn websites have in common?
In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet...
I hate digital retailing (Part 2)
https://vimeo.com/423634598 For Part Two (part one here), we must first acknowledge that car shoppers are irrational...
Third Base Coach: Chris Latta Joins FRIKINtech
When the up-bus unloads, often at least one of the passengers is the customer's third base coach. Well, it's time to...
Honest Urgency for Car Dealers
Now is the best time to buy a new car. We've been saying it for years trying to drum up a sense of urgency for car...