100% Biased Opinions
But it isn’t fake news
Training customers to ignore your emails
Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question...
Digital Retailing: Just A New Objection?
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad...
D.I.S.T. – Does it save time?
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know....
This message is not OEM-approved
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your...
Baby Steps in Digital Retailing
Whoa, Buddy! You ain't ready for digital retailing. Seriously. In the race to perfect digital retailing, many...
The Real Deal
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches out to a dealership with a website form we can automatically assume two […]
Free lunch costs too much
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and make sure there are not reoccurring “trends” taking place without merit. We know the […]
You should intimidate women
Today is international women’s day and we’d like to help car dealers celebrate by intimidating women. We hear women love visiting car dealerships. There is nothing better than getting confused about payments and hearing all the technical specifications on cars. Sitting in the showroom waiting for the sales manager to approve something is fun too […]