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Autotrader, Cars.com, & Car Gurus: How to respond to your third party leads
So, what's your strategy for responding to leads from Autotrader, Cars.com and Cargurus? Do you use the same first...
Rick Gibbs named chairman of the FRIKINboard!
Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for...
Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This...
I hate digital retailing (Part 1)
https://vimeo.com/423635244 In 2014 one of my Dealer.com coworkers had an idea to put a "Buy This Car"...
Sharks with FRIKIN laser beams on their heads
That’s what we want from our #2 employee, Christine Plunkett, as she takes the Marketing Director title. Being the...
What do Dealership, Gambling, and Porn websites have in common?
In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet...
I hate digital retailing (Part 2)
https://vimeo.com/423634598 For Part Two (part one here), we must first acknowledge that car shoppers are irrational...
Third Base Coach: Chris Latta Joins FRIKINtech
When the up-bus unloads, often at least one of the passengers is the customer's third base coach. Well, it's time to...