100% Biased Opinions
But it isn’t fake news
Ignorance or Apathy?
Which is worse, ignorance or apathy? I don't know and I don't care. Sure, that's a great punch line, but its not so...
Trust and Transparency Trumps Distance
"Advertising is based on one thing - happiness." Mad Men buffs will remember that Don follows that pearl with...
Training customers to ignore your emails
Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question...
Digital Retailing: Just A New Objection?
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad...
D.I.S.T. – Does it save time?
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know....
This message is not OEM-approved
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your...
Baby Steps in Digital Retailing
Whoa, Buddy! You ain't ready for digital retailing. Seriously. In the race to perfect digital retailing, many...
The Real Deal
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches out to a dealership with a website form we can automatically assume two […]