100% Biased Opinions
But it isn’t fake news
The Real Deal
Your internet leads deserve more than a voicemail and generic email reply. With only 20% of automotive internet leads responding back to dealers, it’s easy to agree that we’re doing something wrong, universally, when replying to shoppers. When a car shopper reaches out to a dealership with a website form we can automatically assume two […]
Free lunch costs too much
With most automotive lenders doing away with incentivized programs for F&I managers, we cannot underestimate the power and potential repercussions of the “free lunch” in wooing car dealer finance business. It’s imperative to look at your monthly mix of deals and make sure there are not reoccurring “trends” taking place without merit. We know the […]
You should intimidate women
Today is international women’s day and we’d like to help car dealers celebrate by intimidating women. We hear women love visiting car dealerships. There is nothing better than getting confused about payments and hearing all the technical specifications on cars. Sitting in the showroom waiting for the sales manager to approve something is fun too […]
We’re paying too much for new cars
Hey, Gang, we’re spending WAY too much on new cars. Put down your pitchforks, I’m not suggesting we STOP buying new cars. The opposite, in fact. Well, I guess technically I am saying we should stop BUYING cars. But, not in the way it sounds. Allow me to remind you kind folks about the LEASE. […]
What is your dealership’s product?
Our manufacturers and vendors can answer this question easily about their own businesses, but can the dealers? A product is a “thing produced by labor or effort. “A “thing” isn’t always something physically tangible. Before we jump into digital retailing, let’s get down to fundamentals. What is the product of a car dealership? This isn’t a question […]
Email is your biggest loss of business
We’ve always known about our phone answering problems, but I rarely hear anyone talk about what we’re saying to customers via car dealer email. Did you know that you can measure all sorts of things around email marketing and email responses to discover who is doing it well and who isn’t? My favorite is to look at the […]
Oh no. I’m a customer.
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a car dealership customer. I was born a car dealer. My Grandfather founded the […]
Are you a horse trader?
Are you a horse trader or a retailer? That’s a weird question isn’t it? During our first days on the lot our manager didn’t give us a history lesson on the car business. He taught us how to follow the road to a sale and maximize profit. And maybe he, himself, didn’t know where the […]