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What the Haiken is going on at Prestige Volvo? New secret weapons for successful car dealers
While many car dealers have settled into the "new normal" (a phrase that should certainly die a fiery hot death along...
Autotrader, Cars.com, & Car Gurus: How to respond to your third party leads
So, what's your strategy for responding to leads from Autotrader, Cars.com and Cargurus? Do you use the same first...
Sharks with FRIKIN laser beams on their heads
That’s what we want from our #2 employee, Christine Plunkett, as she takes the Marketing Director title. Being the...
Rick Gibbs named chairman of the FRIKINboard!
Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for...
What do Dealership, Gambling, and Porn websites have in common?
In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet...
Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This...
I hate digital retailing (Part 2)
https://vimeo.com/423634598 For Part Two (part one here), we must first acknowledge that car shoppers are irrational...
I hate digital retailing (Part 1)
https://vimeo.com/423635244 In 2014 one of my Dealer.com coworkers had an idea to put a "Buy This Car"...