100% Biased Opinions
But it isn’t fake news
Automotive Rejects
Why the technology friction?
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer relationship-touching technologies at our disposal: The Desking Tool pits a […]
Technology is handcuffed to time
GDPR will hinder your fancy digital marketing
Since May of 2018 we have had to hit “accept” on everything we touch online. Talk about annoying. Aside from that it is a show of how flat the world is online. European legislation is now legislating in America. But don’t get too bent out of shape on that front because we haven’t even begun […]
Customers aren’t abusive
Customers are the devil! .…said by no salesperson ever. Only 2% of customers try to abuse the dealer’s programs and goodwill. That means 2% of your customers will send your quotes directly to your competition and it the same reason why the majority of your customers are not walking in the door with your competitors’ […]