100% Biased Opinions
But it isn’t fake news
Surprise! Everything up front
How is your CRM working out for you? With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are attempting to recreate the same interaction as we would if […]
Why wait for a manager?
The archaic practice of lassoing a car shopper into the showroom and making them wait while the over-caffeinated salesperson scampers back and forth to the great and powerful Oz for price and payment negotiations… well… it sucks! You need a better pencil tool. Shoppers, in most cases, have done extensive research on the vehicle or […]
Digital Retailing
The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most important affirmation comes from the car dealer. Without the car dealer (the seller) […]
Automotive Rejects
GDPR will hinder your fancy digital marketing
Since May of 2018 we have had to hit “accept” on everything we touch online. Talk about annoying. Aside from that it is a show of how flat the world is online. European legislation is now legislating in America. But don’t get too bent out of shape on that front because we haven’t even begun […]
Why the technology friction?
Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership? Yeah, it never occurred to us when we were selling cars either. It was just the way of the world. But lets start with the three foremost customer relationship-touching technologies at our disposal: The Desking Tool pits a […]
Customers aren’t abusive
Customers are the devil! .…said by no salesperson ever. Only 2% of customers try to abuse the dealer’s programs and goodwill. That means 2% of your customers will send your quotes directly to your competition and it the same reason why the majority of your customers are not walking in the door with your competitors’ […]
