May 28, 2020 | Digital Retail, Marketing, Websites
In 2014 one of my Dealer.com coworkers had an idea to put a “Buy This Car” button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the problem for...
May 12, 2020 | FRIKINtech
When the up-bus unloads, often at least one of the passengers is the customer’s third base coach. Well, it’s time to level the playing field. Introducing FRIKIN Dealer Third Base Coach, Chris Latta. Drawing from his extensive, decades-long success in...
Apr 7, 2020 | CRM, FRIKINtech, Lead Response, Marketing, Websites
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Mar 25, 2020 | Digital Retail, Marketing, Websites
Now is the best time to buy a new car. We’ve been saying it for years trying to drum up a sense of urgency for car shoppers. Well now, it’s true. For need-based buyers, the window may be closing to purchase a vehicle as dealers nationwide are facing...
Mar 13, 2020 | CRM, Digital Retail, Email, Lead Response, Marketing, Websites
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
Feb 11, 2020 | CRM, Lead Response, Marketing
Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...
Jan 23, 2020 | CRM, Desking, Digital Retail, Email, Lead Response
Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms… ahh, the good ol’ days. In terms of honesty and ethical standards, the American public rates the trustworthiness of car dealers only one notch...
Nov 22, 2019 | Email, Lead Response
Ever wonder why your car dealership has trouble getting internet leads to respond to your emails? Let’s examine what your sending and play a little game called, “What the customer is REALLY thinking.” I can’t make this stuff up. This...
Nov 15, 2019 | CRM, Lead Response, Virtual BDC
Need an Internet Sales Department But Can’t Afford One?We got you. It has never been more important to properly respond to internet leads and engage your customers with first quality responses by phone and email. You never get a second chance at a first...
