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Third Base Coach: Chris Latta Joins FRIKINtech
When the up-bus unloads, often at least one of the passengers is the customer's third base coach. Well, it's time to...
Honest Urgency for Car Dealers
Now is the best time to buy a new car. We've been saying it for years trying to drum up a sense of urgency for car...
Car Shopping: A Fable
Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With...
Shut Up and Take Their Money
Slick-talking car dealers, hammer-dropping closers, and mysterious F&I managers in dark back rooms... ahh, the...
March engagement grew
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more...
How to Sell Cars During an Outbreak
In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also...
Our Gorilla Pack Grew By Two: FRIKINtech Welcomes Ed Brooks & Tim Kelly
It's a jungle out here in automotive so we have added a couple more gorillas to our FRIKIN crew. We are so excited to...
Your Dealership’s Emails Are Pissing Customers Off
Ever wonder why your car dealership has trouble getting internet leads to respond to your emails? Let's examine what...